What is the best book direct message? (i.e. 20% off on own site or €10 cheaper...etc)

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Book Direct campaigns should convey to the end user that they are being ‘looked after’ by booking direct with your website.

This can be in the form of a discount (€5 or 10% for example) or you can offer added value such as a drink on arrival, credit towards the restaurant or spa.

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