Why should we run a Black Friday/Cyber Weekend offer?

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In recent years, Black Friday has become a significant e-commerce week for many sectors, hotels included.

Our recommendation for clients is to consider running Black Friday campaigns if they want to drive a large volume of bookings. Running this type of activity can be a clever way to get business on the books for future months.

TIP: If the offer you create is very strong, we would recommend that you create this as a pre-paid offer to ensure you don’t end up with high cancellation rates.

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