What are teaser campaigns?

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Teaser campaigns are campaigns run prior to a sale or other big event that are designed to give your audience a heads-up that something is about to happen, without necessarily giving it away. These campaigns are particularly effective in the lead up to high-volume events like Black Friday and big-ticket sales. Letting your audience know to keep their eye on your space will increase your chances of traffic and attention to your offer once it does go live, as they are already aware and ready.

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