Checklist for New Campaign / Offer

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Creating a new offer? We have put together the following checklist to help you ensure your offer gets the best chance in generating income for your hotel; 

Website Presentation: 

  • Review home page to ensure key offer is clear and add content if necessary 
  • Create a dedicated landing page for your offer and use this for all marketing / promotional activity
  • Advise us of new content loaded to site to ensure it is optimized for SEO (service available to Net Affinity Marketing Clients) 

 

Booking Engine: 

  • Review Grouped Special - ensure your offer is present in your specials groups. 
  • Ensure your rateplan offer is the 1st result that returns on availability searches (if available for all) 

 

Marketing Activity: 

Create a marketing landing page for promotions 

  • Use your marketing landing page to direct all paid marketing to your specific offer 

Facebook 

  • Run a dedicated campaign targeting specific markets with your key offer 

Google Ads 

  • Supply package URL's to Net Affinity to be added to sitelinks and price extensions  

Direct Email

  • Send eZine to Database with details of offer 

 

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