We recommend that hotels review their content on a monthly basis to ensure all content, images, forms and PDFs/ attachments are up to date.
Some pages are perfectly okay to never receive updates, for example your 'Contact Us' page.
Themed pages (such as Christmas, Easter, etc.) can and should be "recycled" each year, with its content being updated at least 2-3 months before the actual holiday/event, so that the search engines have time to find, crawl and understand your updated content.
If you update pages or add any new content to your website, please advise your account contact so our marketing team can review and optimise the content accordingly.