SEO: Best practice tips - what your Hotel should be doing to optimise an organic search


• Create new content / pages in line with our recommendations and your own marketing strategy
• Add/Edit Alt Tag on images which are uploaded to the CMS
• Update seasonal content. Best practice would be to reuse previous content which already has search authority.
• Internal link building: Link content between relevant pages on your site
• External Link building: Build back links into your website from relevant companies who add value to your own offering. Fewer good links is better than lots of poor links.
• Review your online search presence of other sites / portfolios referencing your hotel – Manage and update any profiles you have online to best reflect your current service offering. E.g. wedding sites, local tourism sites, family sites etc
• Manage your Google my Business profile, ensure images are up to date & content is relevant and reviews are managed and responded to.

• You must notify Net Affinity when new content has been added to the site, otherwise this may not be picked up until we run a full audit on the site.

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