SEO dont's: What shouldn’t your Hotel do?

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• Don’t copy content from other sources / plagiarise content. Google will penalise you for this.
• Do not have the same content on other travel sites such as TripAdvisor / Booking.com. Keep the best content for your own website and create new content for these sites.
• Don’t create content for content’s sake, your content should be relevant and appeal to your market personas.

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