Digital Marketing
FAQ related to digital marketing
SEO and Organic Search Results
- SEO dont's: What shouldn’t your Hotel do?
- SEO: Best practice tips - what your Hotel should be doing to optimise an organic search
- How do I claim my Google business account?
- What do I need to do to optimise my Google business account?
- How often should I update the content on my website?
- Are landing pages indexed by Google for SEO purposes?
Google Ads
- What is the purpose of a prospecting campaign?
- What are the required dimensions for Google Display Ads?
- Why do I need to invest budget in brand campaigns?
- Why does Google Ads not always spend the budget allocated?
- Google Ads: What is a lookalike or similar audience targeting?
- Google Ads: Can we bid on other hotels' brand names?
SOCIAL
- What kind of campaigns work best on Facebook?
- How do I check if NetAffinity has access to my Facebook Ads Account?
- What are the optimal Facebook and Instagram ad image sizes?
- Why should I run on-going Facebook campaigns?
- How do I update my payment method on Facebook?
- What payment methods are accepted for Facebook campaigns?
Meta Search
Generic
- Checklist for New Campaign / Offer
- What email marketing provider do you recommend (if any)?
- What are teaser campaigns?
- What email marketing provider do you recommend (if any)?
- WilI I be alerted if a campaign is under or over spending?
- What campaigns do I currently have live?