Digital Marketing

SEO and Organic Search Results

• How do I claim my Google business account?
• What do I need to do to optimise my Google business account?
• How often should I update the content on my website?
• Are landing pages indexed by Google for SEO purposes?
• Where is the best place to see how well my website is performing organically?

Google Ads

• What is the purpose of a prospecting campaign?
• What dimensions are Google remarketing ads?
• Why do I need to invest budget in brand campaigns?
• Why does Google Ads not always spend the budget allocated?
• Google Ads: What is a lookalike or similar audience targeting?
• Google Ads: Can we bid on other hotels' brand names?

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SOCIAL

• What kind of campaigns work best on Facebook?
• How do i check if NetAffinty has access to my Facebook Ads Account?
• How do I update payment details on my Facebook Business Manager?
• What are the optimal Facebook and Instagram ad image sizes?
• Why should I run on-going Facebook campaigns?
• How do I update my payment method on Facebook?

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Meta Search

• Why is my hotel not appearing within Meta Search Results?

Generic

• Checklist for New Campaign / Offer
• What email marketing provider do you recommend (if any)?
• What are teaser campaigns?
• What email marketing provider do you recommend (if any)?
• WilI I be alerted if a campaign is under or over spending?
• What campaigns do I currently have live?

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