What is the best book direct message? (i.e. 20% off on own site or €10 cheaper...etc)

Book Direct campaigns should convey to the end user that they are being ‘looked after’ and getting more value for their money by booking direct with your website.

This can be in the form of a discount (€5 or 10% for example) or you can offer added value such as a drink on arrival, credit towards the restaurant or spa.