What kind of campaigns work best on Facebook?

We can promote almost any aspect of the hotel on Facebook, however Rooms and Weddings are the two verticals with the best proven results on the platform. The least successful in terms of engagement and conversions are corporate stays and meetings.

Due to the varied targeting options on Facebook, prospecting or brand awareness campaigns can be more successful here than on other platforms like Google Ads with fewer accurate audience traits and behavioural options to help narrow down your audience.

Finally, Facebook is a very visual platform with great potential for mixed media, so campaigns with high-quality imagery or video content are favoured. This is particularly important for Wedding campaigns.