Building Your Database

Email marketing is an essential pillar to the overall success of your marketing strategy. It's important as the world returns to normal to continue to build your database and collate valuable & GDPR compliant data for your email marketing strategy.

Here are some top tips to help you build your database

Social media: Facebook Lead Generation Ads

The benefits of Facebook Lead Generation Ads
On Facebook, you can create campaigns using a lead generation objective that allows consumers to fill out an "Instant Form," with their contact information.

  • They're a great way to build your database with high quality leads

    Pre-populated forms mean people can submit their contact information with ease via mobile

    Lead ads do most of the work re filling in contact forms so people are more likely to complete them

    You can build lead ads to suit any type of query (acquiring a quote, newsletter subscriptions, event registrations)

How can you set them up?

  • To get higher-quality leads, customize your forms to ask for the most important information first

    Newly generated leads can be synced directly with your CRM so your sales team can take immediate action


To ensure that your ads are not impacted, review and accept Facebook’s non-discrimination policies before running your ads 


Website Placement

  • An informative and valuable newsletter helps you connect and create brand loyalty with existing customers. Make sure you have a prominent newsletter 'sign up' visible on your homepage to capture new or potential customers

  • Utilize your action bar to encourage newsletter sign-ups

    Consider running exclusive sign-up offers throughout the year to further build your database (“Sign-up Today and Receive 10% off your next Stay” for example)


Add a timer to your action bar to create a sense of urgency and exclusivity

  • Add a sign up checkbox to your reservation page and a sign up tab to your footer or main navigation bar

Pre/post stay emails

  • Capture data through the booking process by implementing pre and post stay emails

    Pre Stay emails allow you to engage with your guests prior to arrival, and can be an effective tool for upselling and to help reduce no-shows. Post Stay emails can be an effective way to capture newsletter sign-ups for those guests hoping to return in the future