Historically, we've seen demand starting to grow in late June and July, with a significant increase by mid-August
Here are our top SEO & Campaign tips to help you get ahead of the curve:
Last Call For Holiday SEO: Publish Your Christmas Party Content
With autumn fast approaching and the demand for Christmas parties and events increasing, having your content live as soon as possible is crucial. By getting your Christmas party content published now in September, you can still significantly boost your organic search rankings. This preparation ensures that as demand continues to rise, your content will be well-positioned in search engine results, maximising your visibility during the peak holiday season.
Stay Ahead with Festive Activities: Plan & Promote Now
Are you organising festive events like afternoon tea or visits from Santa? It’s essential to ensure that all related content is well-organised, compelling, and visually appealing. Create detailed event descriptions, include high-quality images, and highlight any unique offerings that set your events apart. Additionally, optimise your content with relevant keywords to improve search engine rankings. By making your content engaging, informative, and easily accessible, you’ll attract more interest and ensure your events are fully booked as the holiday season approaches.
Social Media Content Planning
To make the most of the holiday season, it's essential to plan your organic social media content in advance. Focus on creating engaging, festive posts that showcase your hotel's Christmas decorations, special holiday packages, and unique experiences. Share behind-the-scenes glimpses of your preparations, highlight local Christmas events, and feature guest testimonials from past festive stays. This thoughtful planning will help build excitement, foster engagement, and ultimately drive more bookings during the Christmas season.
Prepare for Christmas Residential Stays
With the early pick up in Christmas residential searches this year we recommend that you ensure all Christmas content and offers have been loaded on your site so interested guests can find the information they need. Christmas residential stays are in high demand, so it's crucial to be prepared. While bookings tend to come through over the phone due to the complexity of the package, a paid search campaign can be very beneficial to performance as it will help place your business in front of guests actively searching for holiday accommodations.
Start Thinking About Black Friday and Christmas Vouchers
With Q4 approaching quickly, it's time to start planning for Black Friday, Cyber Monday, and your Christmas voucher campaigns. Being prepared will give you a competitive edge during these high-demand shopping events.
- Get a head start on creating your dedicated landing and website content. If you have a marketing landing page layout in your CMS, this is a great time to use it.
- Think about what kind of packages you can offer at a discounted price for Cyber Weekend. We saw the best performance with value-add vouchers in previous years for customers using the Black Friday offers to purchase Christmas presents.
- Black Friday falls on November 29th this year. Historically, costs for ads increase 2 – 3x over this specific weekend and guests expect a good deal so if you feel you are not in a position to offer a discount of 30% or more, we recommend avoiding putting campaign spend behind this.
- It is worth doing some voucher housekeeping ahead of the busy season.
- Split your voucher offers out into a variety of categories that will attract different customers – monetary, dining, spa etc.
- Make sure all voucher names and descriptions are clear and concise.
- Have your voucher T&Cs in place.
- All delivery options are stated.