Christmas Content

Christmas content should be updated in late June/early July to ensure your new content gets indexed by Google in time for when searches start picking up in earnest in August.

Our top tips:

• Are you planning to be open over Christmas? Ensure you have packages and rates loaded for Christmas residential. Demand for this is consistently strong. If you have room in your marketing budget, consider adding a Christmas residential search campaign on Google to your activity. This will put your offering front and centre for guests actively researching options. 

• Have your Christmas party content ready and live on the website no later than the end of July. Demand is still low but getting the content live now gives you a better chance at achieving good organic search rankings ahead of the demand peaks. 

• Planning any festive activities such as festive afternoon tea or visits from Santa in the lead up to Christmas? Get your content organised and live now to catch early demand and go into a busy quarter 4 well prepared. 

• Quarter 4 will come around quick so start thinking about Black Friday/Cyber Monday and your Christmas voucher activity.