Facebook & Instagram Subscription Model

META has introduced a subscription option to users based in the EU, EEA + and Switzerland.

People using Facebook and Instagram residing in these regions now have a choice to continue using the platforms and services with targeted advertisements for free or subscribe to stop seeing advertisements.

If you are an administrator or owner of the META business account for your hotel/s, you need to ensure that you have logged into your META accounts and consented to keep a free-with-ads experience on both platforms.

If you choose to pay for an ad-free experience or have deferred making a choice, you will no longer be able to run ads from your business manager profile on behalf of your hotel.


You can read more here https://about.fb.com/news/2023/10/facebook-and-instagram-to-offer-subscription-for-no-ads-in-europe/ and here