First up, what are Google Hotel Ads?
Google Hotel Ads power the live rates pulling into your Google My Business Profile, both in the knowledge panel and in maps searches. Google’s primary focus is a great user experience. In relation to Hotel Ads, this centers heavily around competitive pricing. This means Google penalises properties where OTAs consistently show lower prices than their official site, so rate parity/cheaper direct rates are a must.
- Don’t be tempted to turn off the campaigns because you’re busy. Your ads will only show for dates where you have availability and with the commission bidding model, there is no risk. If you don’t have availability for specific dates, or if a customer clicks through to your site but does not book, no costs are incurred.
- Don’t restrict your budget on this campaign. An open budget allows your ads to show whenever your property is seeing demand and you’re not losing out on bookings because your budget has run out.
Interested in setting yourself up on Google Hotel Ads?
You will need to create an account for your hotel on your Google My Business page.
List the following information:
- Your hotel name
- Room and hotel images
- Address and phone number
- Link to your site
TOP TIP: Be sure to keep on top of managing the review and Q&A sections on your profile. 93% of customers read online reviews before buying a product.
If you have any questions about how to get started on the platform, please do reach out to your account contact for more information.