Have you ever wondered why your Google search results vary from someone else's?
The reason is simple. When you enter a search query into Google, and someone else does the same elsewhere, both of you will likely receive different results.
Personalised search
This happens because our searches are personalised. Personalised search is web search results tailored specifically to the individual user, rather than being based solely on traditional SEO ranking factors or a search engine that displays the same results to everyone. Google wants to provide you with your very own Internet. One tailored just for you.
How personal search affects SEO
Location:
The impact of personalised search on SEO can be seen through location-based customisation. Google considers your geographical location when providing search results, tailoring them to suit your specific region. This localisation ensures that you receive relevant information that applies to your area.
Device Type:
Personalised search also takes into account the type of device you are using. Whether you're on a mobile device or a desktop computer, Google adjusts the search results to fit your screen size and functionality. This optimisation ensures a seamless user experience across different devices.
Search History:
Your search history plays a crucial role in personalised search results. Google analyses your past searches to understand your interests and preferences, delivering results that align with your browsing habits. This tailored approach enhances the relevance of search results, making them more useful and personalised to your needs.
Cookies:
Web cookies, contribute to personalised search by tracking your online activities. These cookies help Google customise your search experience based on your behaviour, interests, and interactions with websites. Additionally, if you're signed into a Google Account, the platform uses the data gathered from cookies to further refine your search results, ensuring a highly personalised and relevant browsing experience.