FAQs
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      2. Digital Marketing
      3. FAQs

      Is there a checklist I can use to help me set up my new campaign / offer?

      Creating a new offer? We have put together the following checklist to help you ensure your offer gets the best chance in generating income for your hotel; 

      Website Presentation: 

      • Review home page to ensure key offer is clear and add content if necessary 
      • Create a dedicated landing page for your offer and use this for all marketing / promotional activity
      • Advise us of new content loaded to site to ensure it is optimized for SEO (service available to Net Affinity Marketing Clients) 

       Booking Engine: 

      • Review Grouped Special - ensure your offer is present in your specials groups. 
      • Ensure your rateplan offer is the 1st result that returns on availability searches (if available for all) 

      Create a marketing landing page for promotions

      • Use your marketing landing page to direct all paid marketing to your specific offer 

      Facebook 

      • Run a dedicated campaign targeting specific markets with your key offer 

      Google Ads 

      • Supply package URL's to Net Affinity to be added to sitelinks and price extensions  

      Direct Email

      • Send eZine to Database with details of offer