The Benefits of Social Media Advertising
- Increases brand awareness
With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter are natural places to reach new potential customers and increase your brand awareness.
- You can utilise targeted advertising
With such specific targeting options (demographic info, language, online behaviors and interests), you can create particular marketing messages that speak to different groups of potential customers, and you only pay for the exact number of viewers you want to reach.
- It gives a voice to your brand
Facilitating real, human connections is one of the key strengths of social media for business. Introduce followers to the people behind your company and show them how much existing customers enjoy your services.
- Authenticity builds trust.
Trust, in turn, builds marketing receptiveness and drives new business. Try to showcase how you embrace your brand values, how your rooms/facilities really look, and how you always put the interests of your employees and customers first.
- It helps you stay top of mind
Did you know 70% of social media users log into their accounts at least once a day, and 49% check social apps multiple times a day.
- It helps increase website traffic
Sharing worthy content from your blog or website to your social channels is a great way to entice readers in. Social ads reach a large, targeted audience which in turn leads to more website clicks.
- It helps increase sales
Running social campaigns to support your Google campaigns will contribute to the overall sales of your business.
- It helps generate leads
Lead ads on Facebook & Instagram collect email addresses you can log as part of your database, which is more important now than ever with third party cookies regulations. Collecting first party data should be a key part of your hotel’s marketing strategy.
- It provides valuable insights
All major social networks offer analytics including demographic information about people interacting with your brand. This will help you tailor your social media marketing strategy to better level with your real audience. Social media advertising helps you understand your current target audience and will also help you build on it.
