There are currently 11 different ad placements available between the two platforms like Facebook messenger and Instagram stories. Please provide all sizes applicable for your campaign.
General Guidelines:
- Images or videos that consist of more than 20% text may experience reduced delivery (this applies to all ad placements)
- Provide the highest resolution image available
- Accepted file types for Images: jpg or png
- Accepted file types for videos: gif, mov or mp4
- The vast majority of ad impressions happen on mobile. Ensure any text on the image is easily legible on mobile
- Images that need to work for both the feed and stories are best when there is a central focus in the image and little to no overlay text as the image will need to show in both a square format and a cropped portrait version.
Image Ads
| Placement | Required Size | Additional Guidelines |
| Facebook & Instagram Feed Image Ad | 1080 x 1080 px | |
| Facebook & Instagram Feed Image Carousel Ad | 1080 x 1080 px |
Min 2 cards Max 10 cards |
| Facebook Right Column Ad (desktop only) | 1200 x 628 px | |
| Facebook Stories Ad (Image) |
1080 x 1920 (full-screen - must contain some text as ad text won't be available) 1080 x 1080 (partial screen - ad text will show) |
Keep text within 1080 x 1420 for full-screen ads |
Video Ads
| Placement | Required Size | Additional Guidelines |
| Facebook & Instagram Feed Image Ad |
600 x 315 (1.9:1 landscape) 600 x 600 (1:1 square) |
Max file size: 4GB Max length: 120 seconds (<15 seconds advisable for ads) Sound and captions optional but recommended |
| Facebook & Instagram Feed Video Carousel Ad | 1080 x 1080 px (1:1 square) |
Min 2 cards, max 10 cards Max file size: 4GB Max length: 15 seconds |
| Facebook & instagram Stories Ad (Video) | 1080 x 1920 (aspect ratio 1.91 to 9:16) |
Leave 250 pixels at the top and bottom free from text and logos Max file size: 4GB Max video length: 15 seconds |